Advertising jingles used to be all over radio and television, but they seem to have gone into hiding lately. Richard Paul has created a celebration -- and an explanation -- of the nearly-lost art of writing a song to sell a product.
Produced by:
Richard Paul- movies & tv
Tags:
Related
Supported by
Featured Comments
-
In medical school i was never taught the 'art' of medicine or given the opportunity as a resident to write ...
meredith -
One more aspect to admire about Sendak - in addition to his refined draftsmanship, his tone that mixes humor, irony, ...
cdm strasburger
Studio 360
Find Studio 360 on Twitter at twitter.com/studio360show
Supported by





Comments [9]
MY SON HAS MOVED TO THE AREA AND DOES JINGLES LOOKING TO FIND A PLACE IN THIS AREA WHERE HE CAN CONTINUE. LOOK ON MY SPACE TERRY KENT 4050 AND YOU CAN VIEW ON OF HIS JINGLES
I came in on the later end of the jingles. The ones I will always remember are the Oscar Mayer jingles. "If I was an Oscar Mayer Weiner, everyone would be in love with me". Who doesn't want to be loved?
This is tough and hard to narrow down to just one, but my favorite has to bee Julie London singing the Marlboro ad. Hoever the It's Not Nice To Fool Mother Nature is a close second.
Pretty boring huh ?
Heard your show on WBUR and I now understand why just about every advertiser uses popular songs, most of which have nothing to do with the product they are selling. I have been bemoaning the lack of creativity on the part of the advertising agencies for years. Now I realize the odds advertisers have to work against. In the Boston area we still have local businesses that have jingles albeit short ones such as Bernie and Phyl's furniture, Empire Today (carpet, flooring,
bath liners, window replacement, etc.)and Cumberland Farms (convenience stores). My favorite is still "two all beef patties,special sauce,lettuce,cheese,pickles,onions on a sesame bun" how McDonald's advertising agency came up with that one is spectacular because everyone wanted to be able to say that tongue twister!
for the last 45 years the Fredric Roofing Co. had a 10 sec jingle with the phrase "For a hole in your roof or a whole new roof- Frederic Roofing- 645-2000"
Seven chords on an acoustic guitar with a female singer- once through and you got it! this jingle has it all- short, concise and very memorable. it ends with the phone number... and you remember it. over some 40 years it NEVER changed.
it plays when you visit the website-
http://www.fredericroofing.com/roof%20cleaning.nxg
please note- there is an instrumental passage that is not in the original- then the jingle is repeated.
pure jingle beauty!
Ernie VonShleidorn, main st in manamanee falls, which I heard on the show and haven't since I was a kid.
"You'll look better in a sweater washed in Woolite" is always what come to my head when I think of jingles. but all you have to do is give me a snippet of any other, and I'll be singing along....
I don't know if there is a best jingle, but I can tell you the "stickiest" one in my life was "Munch, munch, munch a buncha Fritos - corn chips!" I remember being in second grade & having that tune stuck in my head for what seemed like nights on end as I tried to fall asleep!
Then there's the pride of place - the local jingle. My favorite was an ad for aluminum siding; former Cleveland Indians play-by-play announcer Jimmy Dudley was the pitchman. It was a jazzy little snippet sung by a woman and punctuated by a piano chord (added 6th I think): "GArfield one, two-three, two-three, GArfield one, two-three two-three {plink!}"
I'd like to apologize in advance for any earworms I may have activated. . .
Not a jingle, because it has no lyrics, but the Elmer Bernstein "Magnificent Seven" theme used in Marlboro commercials. Brilliant in conveying the feeling and identity those cigarettes were supposed to give you -- and especially remarkable because the brand was originally pitched as a women's cigarette!
Leave a Comment
Register for your own account so you can vote on comments, save your favorites, and more. Learn more.
Please stay on topic, be civil, and be brief.
Email addresses are never displayed, but they are required to confirm your comments. Names are displayed with all comments. We reserve the right to edit any comments posted on this site. Please read the Comment Guidelines before posting. By leaving a comment, you agree to New York Public Radio's Privacy Policy and Terms Of Use.