When a Hollywood studio wants to generate buzz for a blockbuster, TV ads and billboards don't cut it. The folks behind "Batman: The Dark Knight" (opening July 18th) took a sneakier route. Studio 360's Eric Molinsky was a recent target.
Incidental Music
Artist: Hans Zimmer and James Newton HowardAlbum: Batman Begins SoundtrackLabel: Warner MusicPurchase: AmazonProduced by:
Eric Molinsky
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Featured Comments
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Fantastic interview. Love you, Alan! You were one of the main influences for me to get back into acting later ...
on Alan Cumming -
Really difficult to convey this as a "sound story" and it was done beautifully. Really compelling.
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Studio 360 with Kurt Andersen is a co-production of Public Radio International and WNYC Radio, and is funded in part by Ken and Lucy Lehman and the National Endowment for the Arts. Studio 360's American Icons series is supported in part by the National Endowment for the Humanities. Our Science and Creativity series is supported in part by the Alfred P. Sloan Foundation.
Comments [3]
Hi Alex,
You're right, 42 Entertainment is one of the best companies at viral marketing because they turn it into a game that engages fans for months. They don't try to infect the entire culture with a virus -- that strategy fails more often than it succeeds. I actually did talk about that in the piece, but that section had to be cut for time before we aired.
Eric
Kind of missed alot with this story. I mean the whole point of the Batman 'viral trail' lead to a contest to be an extra in the movie. Indeed it was to help build buzz for the film, but the clues and the contest were a game. These 'games' have been used to promote videogames and movies long before "Obama Girl". Check out wikipedia for the info on the Halo 2 'viral' trail.
How can you talk about Obama Girl without mentioning the reported news that she failed to vote in the primary!
PS: What is with the media mantra that BO is "good looking". Must be a new component of "affimative action" for "ugly" candidates because they said the same thing about Kerry.
Maybe they can get Denzel Washington to play BO in the debates.
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