On listening to this segment for the second time (that's how much I love STUDIO 360!) I noticed that Kurt referred to the Alka-Seltzer mascot as "Alky." It's an understandable gaffe -- the name does make sense -- but of course the kid's name was Speedy. It is fun, though, to imagine if those ad campaigns had been built around a character called "Alky" -- perhaps touting Alka-Seltzer's benefits as a remedy for the common hangover.

Very interesting topic. A convincing account of how the compelling nature of art can have immediate, visceral, and highly memorable impact on observers and is perhaps the most effective way to reach the masses.

I added a reference to this book on the Wikipedia page for fascist symbolism: http://en.wikipedia.org/wiki/Fascist_symbolism