(Worldstudio)
The rainbow flag was designed in 1978, at the dawn of the gay pride movement. How would it look if it were designed in 2009? In this Studio 360 design project, design firm Worldstudio took on the challenge. This weekend, Kurt Andersen will talk with the firm's principal, Mark Randall, about the new look his team devised.
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Comments [8]
reminds me of a japanese zero.
A flag has to mean something from far away. If Mr. Mizrahi's choice was ever to be used as a flag (imagine it blowing in the wind) it would be very difficult to see (even up close) that it's not the same old American red white & blue. Besides, what happens when all the states wake up??
The rainbow colors already symbolize the movement, rich with history. To me, the bold rainbow stripes on a white ground works best: easily reproduced by unsophisticated means, visible and recognizable from a distance, and boldy declarative (unlike the shy red white and blue).
I think the rainbow circle is beautiful, but would make a prettier logo than flag.
You've started something interesting - now can we see more? So many talented people out there...
How can I submit my own design?
I agree with the third comment. It is very pretty. However, as a standard... which is what a flag is a lot about... I think that it would be very difficult to replicate. Also, a flag is not only about a corporate 'design'. There is something metaphysical about it. The beauty of the true Rainbow Flag is that it can be replicated easily... with needle and thread if need be, anywhere and at anytime. And it did come from a lot of hard human lessons, as well as, celebration. Some wonderfully lusty celebration, I might add. And in the end, a lot more thought went into the 'tired' flag then this one. By the way, Isaac sounds so angry on the announcement, what is that all about? Or, do my ears deceive me. Irony, indeed. What an exhausting contrivance this must be for all involved. Design for the 21st century? Anyway, I can appreciate the position that he, Mr. Andersen and all involved are now in and I truly wish all the best of luck. I am so looking forward to the winning 'design'. Who knows, maybe we will all be pleasantly surprised. Awfully high stakes by my reckoning, though.
david
Wow, did they hand this over to the interns? I was expecting something a little more iconic... or like thatgirlinnewyork, at least something unique? I've seen this a thousand times before printed on mediocre Pride merch... sorry guys
interesting that the conversation centered around how "tired" the flag was, how it needed a makeover, but the designs that rise to the top, thus far, all involve the rainbow motif.
some of these, particularly those that involve gradients or an "official" color, could prove challenging to reproduce. one thing to consider about the movement is that flags for events/marches are often either homemade, or made by a number of manufacturers, so repro quality will vary. separate bands of color are a little more forgiving. that said, i concur with those who prefer the gradient rainbow circle.
I like this one the best too. It's simple, recognizable and modern.
I like the flag with with the white background and the rainbow circle. I like the simplicity of the design and the multi-colored circle which symbolizes, to me, unity. Janine Ucchino
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