The professional graphic designers at the Austin-based firm, Under Consideration, take a stab at rebranding Valentine's Day. The husband-and-wife team, Armin Vit and Bryony Gomez-Palacio, tell Kurt about their ideas: a new valentine icon, better colors, and a transformed Cupid.
→ Take a look at Under Construction's full presentation
→ Download their redesigned Valentine's Day stationery
Featured Comments
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Fantastic interview. Love you, Alan! You were one of the main influences for me to get back into acting later ...
on Alan Cumming -
Really difficult to convey this as a "sound story" and it was done beautifully. Really compelling.
Comments [3]
I very much enjoyed the Valentine's redesign challenge, and appreciate the good effort of the graphic artists. As an economist, I have to say I was struck by the similarities between the crossed-lines "V" and classroom depictions of supply and demand curves. Then again, there is perhaps an analogy in the domain of love, requited and otherwise.
I was somewhat intrigued by the idea of refreshing V-Day celebrations, tho' I never tire of pink-red-white.
But I can't get past your basic premise-- that single, unmatched people have no right to Valentine's Day. Tsk tsk!! I can't tell you how wrong that is. February 14th IS a day to celebrate all affections. Anyone-- even a single and nondating woman-- can have a wonderful time making sure that every friend and worthy acquaintance gets a nod of appreciation. A heart-shaped or chocolate nod, if practicable. This approach feels great, believe me-- and you don't need wishbone shapes or designer colors, just a warm heart and a twinkle in your eye. Happy Day!
As a graphic designer with a small studio, I just adored the idea of redesign of valentine's day! I am in agreement with much of the logic and transformation... I would, however, like to make note that the new "v" symbol also looks/feels like a wishbone... subconscious thinking? I suppose many people do hope for the best as they find their true love... I just hate that the breaking of a wish bone is never good for one of the participants... same as a broken heart! oh, I really don't like the worm... yuk. Now back to my wasabi dark chocolates. Long live chocolate!
Thanks to Kurt and Studio 360 for wonderful V.day delights.
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