Canada: The Winning Slogan
Listeners on Air
Friday, June 29, 2012
Last month, we asked for your suggestions for a new six-word tagline for Canada. And the slogans poured in, more than 750 submissions. This was one of the first, and it remained our favorite to the end:
"Canada: We’re not just colder, we’re cooler."
— David Fuller, Winnipeg
Canada isn’t always cold, Fuller insists. “And we’re usually patted on the head for being nice or polite or not too noticeable, which is also a little annoying after a while. A little bit like being told you’re a good kid.” And the recent flood of great Canadian bands is proof that Canada is cooler than ever. When Kurt suggests a slightly shorter, snappier version of the slogan ("Canada: Not just colder, cooler."), Fuller is game: "I'm all about editing. I work for a newspaper."
As his prize, Fuller wins a trip to Washington, DC, courtesy of PRI.