Turns out a lot of teachers hate the treacly, old-fashioned visual imagery that gets dumped on them (ABCs, 123s, chalkboards, rulers, apples). One teacher told us she calls this iconography "apple crapple."  So we asked the Brooklyn-based design team Hyperakt to rebrand educators for the 21st century.

→ See Hyperakt's full presentation and download the visuals

Back to School: Teacher Redesign

Friday, January 20, 2012

Teachers deserve better than the old-fashioned visual junk they're often stuck with—apples, ABCs, one-room schoolhouses with bells on top. A top-notch graphic designer fixed all that.

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Redesigning Teachers: Inside the Design Studio

Friday, January 13, 2012

To rebrand educators for the 21st century, Studio 360 selected Hyperakt, a New York design firm that’s done projects for UNICEF and GOOD magazine, among others. At a recent brainstorming session, former public school teacher Jenna Shapiro summed up the concern of her colleagues ...

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Teachers: No More Apple Crapple

Friday, December 09, 2011

For our next redesign project, Studio 360 is giving schoolteachers a makeover. Turns out a lot of teachers hate the treacly, old-fashioned visual imagery that gets dumped on them (ABCs, 123s, chalkboards, rulers, apples). One teacher told us she calls this iconography "apple crapple." ...

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Our Next Redesign: You Decide

Friday, November 18, 2011

Five years ago, Studio 360 redesigned Christmas. We commissioned the design firm Pentagram to come up with a fresh, 21st century concept for the holiday that could be used — and loved — universally. Since then we've done several other redesigns, including of the rainbow Gay Flag, Valentine's Day, and the Monopoly boardgame.

What do you think we should redesign next?

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