Turns out a lot of teachers hate the treacly, old-fashioned visual imagery that gets dumped on them (ABCs, 123s, chalkboards, rulers, apples). One teacher told us she calls this iconography "apple crapple." So we asked the Brooklyn-based design team Hyperakt to rebrand educators for the 21st century.
→ See Hyperakt's full presentation and download the visuals
Teacher Redesign Revealed
Friday, January 20, 2012
Last fall, Kate Ahearn from Haverhill, Massachusetts, wrote in begging us to redesign the image of teachers. "I have been teaching for 15-plus years and have enough of what I deem 'apple crapple' to last me a lifetime." So we recruited the New York design firm Hyperakt to give teachers a ...
Redesigning Teachers: Inside the Design Studio
Friday, January 13, 2012
To rebrand educators for the 21st century, Studio 360 selected Hyperakt, a New York design firm that’s done projects for UNICEF and GOOD magazine, among others. At a recent brainstorming session, former public school teacher Jenna Shapiro summed up the concern of her colleagues ...
Our Next Redesign: You Decide
Friday, November 18, 2011
Five years ago, Studio 360 redesigned Christmas. We commissioned the design firm Pentagram to come up with a fresh, 21st century concept for the holiday that could be used — and loved — universally. Since then we've done several other redesigns, including of the rainbow Gay Flag, Valentine's Day, and the Monopoly boardgame.
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