Turns out a lot of teachers hate the treacly, old-fashioned visual imagery that gets dumped on them (ABCs, 123s, chalkboards, rulers, apples). One teacher told us she calls this iconography "apple crapple."  So we asked the Brooklyn-based design team Hyperakt to rebrand educators for the 21st century.

→ See Hyperakt's full presentation and download the visuals

Teacher Redesign Revealed

Friday, January 20, 2012

Last fall, Kate Ahearn from Haverhill, Massachusetts, wrote in begging us to redesign the image of teachers. "I have been teaching for 15-plus years and have enough of what I deem 'apple crapple' to last me a lifetime." So we recruited the New York design firm Hyperakt to give teachers a ...

Video: Inside the design process

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Redesigning Teachers: Inside the Design Studio

Friday, January 13, 2012

To rebrand educators for the 21st century, Studio 360 selected Hyperakt, a New York design firm that’s done projects for UNICEF and GOOD magazine, among others. At a recent brainstorming session, former public school teacher Jenna Shapiro summed up the concern of her colleagues ...

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Teachers: No More Apple Crapple

Friday, December 09, 2011

For our next redesign project, Studio 360 is giving schoolteachers a makeover. Turns out a lot of teachers hate the treacly, old-fashioned visual imagery that gets dumped on them (ABCs, 123s, chalkboards, rulers, apples). One teacher told us she calls this iconography "apple crapple." ...

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Our Next Redesign: You Decide

Friday, November 18, 2011

Five years ago, Studio 360 redesigned Christmas. We commissioned the design firm Pentagram to come up with a fresh, 21st century concept for the holiday that could be used — and loved — universally. Since then we've done several other redesigns, including of the rainbow Gay Flag, Valentine's Day, and the Monopoly boardgame.

What do you think we should redesign next?

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