Why is it that Americans know so little about their northern neighbor and greatest ally? Studio 360 wants to fix the image problem Canada has here in the United States.  We asked the global branding and design firm Bruce Mau Design to come up with a visual rebranding campaign for Canada. We also got your input, starting with a six word slogan selling Canada to America.

We had a special partner in this campaign: our sister show in Canada, the CBC's Q hosted by Jian Ghomeshi. Through the month of June, Jian and his team gave the US a cultural makeover. You can check out Q’s project: www.redesigningamerica.com.

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A New Look for Canada

Friday, June 29, 2012

Just in time for Canada’s 145th birthday, Studio 360 gives our northern neighbor a brand makeover. To get beyond hockey, beer, and Mounties, we asked the international firm Bruce Mau Design to come up with a visual rebranding. As part of its research, the BMD team talked with ...

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Trivia Shootout: US vs. Canada

Friday, June 29, 2012

Kurt Andersen and Jian Ghomeshi, the host of Q, the CBC's daily arts and culture show go head to head in a cross-border cultural quiz. The North American showdown is the culmination to our month-long redesign project. Ophira Eisenberg, host NPR quiz show Ask Me Another, plays quizmistress ...

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Canada: The Winning Slogan

Friday, June 29, 2012

Last month, we asked for your suggestions for a new six-word tagline for Canada. And the slogans poured in, more than 750 submissions. The winner was one of the first, and it remained our favorite to the end.

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Canada: Your Slogan Here

Wednesday, May 23, 2012

Face it, Americans don’t get Canada. After hockey and Celine Dion we know shockingly little about our strongest ally, our largest trading partner, the nation with which we share 5,500 miles of border.  Studio 360 thinks it’s time to change that. Canada’s image in the United States needs a fresh start ...

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We Redesign Canada, They Redesign Us

Friday, June 08, 2012

What would Canada and the US look like if we gave each other a makeover? Kurt Andersen joins forces with Jian Ghomeshi, host of the CBC’s daily arts and culture program Q, for our new redesign project. All through June, the two programs will be giving each countries' brand identities a jolt ...

Submit your slogan for Canada

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Rebranding Canada: Meet the Designer

Friday, June 15, 2012

To help make the Canada brand more vivid and memorable we hired Bruce Mau Design, an international firm that has created marketing and branding campaigns for Coca Cola, General Electric, and MTV. Hunter Tura, the firm's president and CEO, says that with offices in both the ...

Video: What Should Americans Know About Canada?

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Canada: Land of Funny People

Friday, June 22, 2012

For decades comedians have been shaping the way Americans understand Canada: Samantha Bee, Martin Short, Mike Myers, to name a few. As part of its preparations to rebrand Canada for Studio 360, the team at Bruce Mau Design called up Mark McKinney of The Kids in the Hall ...

Video: The Kids in the Hall, "Message from Queen of England to Canada"

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