December 22, 2006
Studio 360 commissioned Pentagram, one of the country's leading design firms, to give Christmas a makeover. They came up with a new typeface, color scheme, fir tree surrogate, and a radical proposal to channel the rampant commercialism to good ends. Pentagram partner Michael Bierut presents the plan to Kurt Andersen.
View Pentagram's full Christmas redesign presentation (right). Check out downloadable x.mas wrapping paper, then send an x.mas e-card to a friend!
I love the x.mas retool.
Is the x.mas font set available?
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Studio 360 is a co-production of
Public
Radio International and
WNYC New York Public Radio, and is funded in part by
Ken and Lucy Lehman, the
National Endowment for the Arts, and the Lily Auchincloss Foundation. Studio 360's American Icons series is supported in part by the
National Endowment for the Humanities. Our series on creativity and science is supported in part by the
Alfred P. Sloan Foundation. Our series on Underground Heroes is supported in part by the New York State Music Fund, established by the New York State Attorney General at Rockefeller Philanthropy Advisors. 
