January 04, 2008

(George Lois / Esquire)

Cover Story

Click here to view a slideshowHailed as "the Superman of Madison Avenue," George Lois helped drive the creative revolution that swept advertising in the 1960s. His provocative ads and magazine covers featured celebrities like Sonny Liston dressed as Santa Claus and Andy Warhol drowning in a can of tomato soup. He created campaigns for Xerox, Tommy Hilfiger and USA Today, and conceived the famous "I want my MTV" spots that helped launch the cable network. He is the author of several books, most recently Iconic America: A Roller-Coaster Ride through the Eye-Popping Panorama of American Pop Culture.

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[1]
Posted by: Benjamin Del Frari January 05, 2008 - 03:16PM
Lebanon, NH

I found you interview and discussion with George Lois to truly be great! It was insightful; his deep understanding between the connection of advertisement and popular fine art was awesome. Thank you very much for this piece, and thank you to George Lois!

Ben Del Frari

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