January 04, 2008

Jingle All the Way

Advertising jingles used to be all over radio and television, but they seem to have gone into hiding lately. Richard Paul has created a celebration -- and an explanation -- of the nearly-lost art of writing a song to sell a product.


Dinah Shore sings "See the USA in Your Chevrolet," 1952:

If you can't see the video click here


Weigh in: What’s the best jingle of all time?

Listener Comments Leave a Comment | Refresh Comments
[1]
Posted by: Philip Fass
January 05, 2008 - 10:07AM
Vermont

Not a jingle, because it has no lyrics, but the Elmer Bernstein "Magnificent Seven" theme used in Marlboro commercials. Brilliant in conveying the feeling and identity those cigarettes were supposed to give you -- and especially remarkable because the brand was originally pitched as a women's cigarette!

[2]
Posted by: juliana sadock savino
January 06, 2008 - 11:09AM
cleveland ohio

I don't know if there is a best jingle, but I can tell you the "stickiest" one in my life was "Munch, munch, munch a buncha Fritos - corn chips!" I remember being in second grade & having that tune stuck in my head for what seemed like nights on end as I tried to fall asleep!

Then there's the pride of place - the local jingle. My favorite was an ad for aluminum siding; former Cleveland Indians play-by-play announcer Jimmy Dudley was the pitchman. It was a jazzy little snippet sung by a woman and punctuated by a piano chord (added 6th I think): "GArfield one, two-three, two-three, GArfield one, two-three two-three {plink!}"

I'd like to apologize in advance for any earworms I may have activated. . .

[3]
Posted by: Tina Hamaker
January 06, 2008 - 12:09PM
Paul Smiths, NY

"You'll look better in a sweater washed in Woolite" is always what come to my head when I think of jingles. but all you have to do is give me a snippet of any other, and I'll be singing along....

[4]
Posted by: Phil
January 06, 2008 - 04:10PM
Mi

Ernie VonShleidorn, main st in manamanee falls, which I heard on the show and haven't since I was a kid.

[5]
Posted by: Dominic Schaeffer
January 06, 2008 - 09:00PM
St. Louis, MO

for the last 45 years the Fredric Roofing Co. had a 10 sec jingle with the phrase "For a hole in your roof or a whole new roof- Frederic Roofing- 645-2000"

Seven chords on an acoustic guitar with a female singer- once through and you got it! this jingle has it all- short, concise and very memorable. it ends with the phone number... and you remember it. over some 40 years it NEVER changed.

it plays when you visit the website-

http://www.fredericroofing.com/roof%20cleaning.nxg

please note- there is an instrumental passage that is not in the original- then the jingle is repeated.

pure jingle beauty!

[6]
Posted by: Jane Low
January 07, 2008 - 12:30PM
Boston, MA

Heard your show on WBUR and I now understand why just about every advertiser uses popular songs, most of which have nothing to do with the product they are selling. I have been bemoaning the lack of creativity on the part of the advertising agencies for years. Now I realize the odds advertisers have to work against. In the Boston area we still have local businesses that have jingles albeit short ones such as Bernie and Phyl's furniture, Empire Today (carpet, flooring,

bath liners, window replacement, etc.)and Cumberland Farms (convenience stores). My favorite is still "two all beef patties,special sauce,lettuce,cheese,pickles,onions on a sesame bun" how McDonald's advertising agency came up with that one is spectacular because everyone wanted to be able to say that tongue twister!

[7]
Posted by: Jim Phegley
January 10, 2008 - 04:22PM
Omaha, Nebraska

This is tough and hard to narrow down to just one, but my favorite has to bee Julie London singing the Marlboro ad. Hoever the It's Not Nice To Fool Mother Nature is a close second.

Pretty boring huh ?

[8]
Posted by: Tom Dull
January 10, 2008 - 04:45PM
Wisconsin

I came in on the later end of the jingles. The ones I will always remember are the Oscar Mayer jingles. "If I was an Oscar Mayer Weiner, everyone would be in love with me". Who doesn't want to be loved?

[9]
Posted by: TERRY KENT
March 03, 2008 - 08:29PM
62040

MY SON HAS MOVED TO THE AREA AND DOES JINGLES LOOKING TO FIND A PLACE IN THIS AREA WHERE HE CAN CONTINUE. LOOK ON MY SPACE TERRY KENT 4050 AND YOU CAN VIEW ON OF HIS JINGLES

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