Road signs on interstate highways have been standardized since the Eisenhower era. But the typeface is badly out of date, and it looks fuzzy in all sorts of road conditions. Graphic designer Don Meeker explains how he helped bring highway signage back into focus with a typeface called Clearview. Produced by Studio 360’s Derek John.

On America’s first highways, road signs were hand-painted on wood. When interstates became standardized, so did the typeface. But in all sorts of conditions it still looks fuzzy. Designer Don Meeker helped bring signage back into focus. Produced by Derek John.

On America’s earliest highways, road signs were hand-painted on wood. When interstate highways became standardized, so did the typeface. But in all sorts of conditions it still looks fuzzy. Graphic designer Don Meeker helped bring highway signage back into focus. Produced by Derek John.