Design guru Steven Heller explains how Father Christmas became branded as a jolly bearded old man in a red suit.

In Iron Fists: Branding the 20th-Century Totalitarian State, Steven Heller describes how four famous tyrannies (the Nazi party, Stalin, the Italian Fascists, and Mao's Communist Party) used architecture and design for propaganda and control.

Graphic designer Steven Heller tells the story of a seaside landmark known as the "Eiffel Tower of Coney Island."

Cartoon characters have helped sell burgers and fries for years. But for graphic designer Steven Heller, there’s one icon that stands above the rest. He’s a pudgy little boy with a pompadour, checkered overalls and a Double-Decker burger in his hand.

Lifelong baseball fan and graphic designer Steven Heller looks at the most American piece of headwear -- the baseball cap.