Is Uncle Sam any kind of a mascot for today's USA? Is the rainbow-hued gay pride flag a little too 1970s? How do teachers feel about all those chalkboards and apples? Does a not-really-heart-shaped heart say 'love' to you? Old school, or just old? In our series Studio 360 Redesigns, we take ubiquitous designs and give them a 21st-century makeover. 

For each project, we ask listeners to send us their ideas, then arrange for a professional design firm to take the case.  We may not change the world, but we'd at least like to put a few options on the table.

What should Studio 360 redesign next?  Tell us!

Edit Bucket

Featured Redesign: Canada

Wednesday, May 23, 2012

Why is it that Americans know so little about their northern neighbor? We've asked Bruce Mau Design to come up with the graphic rebranding campaign for Canada. Meanwhile, our friends at the CBC show Q with Jian Ghomeshi are giving the US a cultural makeover as well.

Recently in Studio 360 Redesigns

Marijuana Goes Mainstream

Friday, April 18, 2014

Studio 360 has asked designers to come up with new concepts for the gay pride flag, Monopoly, and even Christmas, and we came up this design challenge: rebrand marijuana for mainstream culture. The Original Champions of Design (OCD), a branding firm, took on the challenge ...

Slideshow: Redesigning Marijuana

Comments [14]

Redesigning the Dollar Bill

Thursday, August 22, 2013

Despite a few tweaks over the years, the cash money in your pocket looks a lot like it always has, with the same all-male cast of characters. But it doesn’t have to be this way. We got to thinking: what if we redesigned American currency, Studio 360-style?

Tell us which artists you'd like to see on the new U.S. dollar bills

Read More

Comments [25]

A New Look for Canada

Friday, June 29, 2012

Just in time for Canada’s 145th birthday, Studio 360 gives our northern neighbor a brand makeover. To get beyond hockey, beer, and Mounties, we asked the international firm Bruce Mau Design to come up with a visual rebranding. As part of its research, the BMD team talked with ...

Comments [22]

Canada: The Winning Slogan

Friday, June 29, 2012

Last month, we asked for your suggestions for a new six-word tagline for Canada. And the slogans poured in, more than 750 submissions. The winner was one of the first, and it remained our favorite to the end.

Comments [5]

Trivia Shootout: US vs. Canada

Friday, June 29, 2012

Kurt Andersen and Jian Ghomeshi, the host of Q, the CBC's daily arts and culture show go head to head in a cross-border cultural quiz. The North American showdown is the culmination to our month-long redesign project. Ophira Eisenberg, host NPR quiz show Ask Me Another, plays quizmistress ...

Comments [1]

Canada: Land of Funny People

Friday, June 22, 2012

For decades comedians have been shaping the way Americans understand Canada: Samantha Bee, Martin Short, Mike Myers, to name a few. As part of its preparations to rebrand Canada for Studio 360, the team at Bruce Mau Design called up Mark McKinney of The Kids in the Hall ...

Video: The Kids in the Hall, "Message from Queen of England to Canada"

Comments [1]

Rebranding Canada: Meet the Designer

Friday, June 15, 2012

To help make the Canada brand more vivid and memorable we hired Bruce Mau Design, an international firm that has created marketing and branding campaigns for Coca Cola, General Electric, and MTV. Hunter Tura, the firm's president and CEO, says that with offices in both the ...

Video: What Should Americans Know About Canada?

Comments [7]

We Redesign Canada, They Redesign Us

Friday, June 08, 2012

What would Canada and the US look like if we gave each other a makeover? Kurt Andersen joins forces with Jian Ghomeshi, host of the CBC’s daily arts and culture program Q, for our new redesign project. All through June, the two programs will be giving each countries' brand identities a jolt ...

Submit your slogan for Canada

Comments [5]

Canada: Your Slogan Here

Wednesday, May 23, 2012

Face it, Americans don’t get Canada. After hockey and Celine Dion we know shockingly little about our strongest ally, our largest trading partner, the nation with which we share 5,500 miles of border.  Studio 360 thinks it’s time to change that. Canada’s image in the United States needs a fresh start ...

Read More

Comments [777]

Back to School: Teacher Redesign

Friday, January 20, 2012

Teachers deserve better than the old-fashioned visual junk they're often stuck with—apples, ABCs, one-room schoolhouses with bells on top. A top-notch graphic designer fixed all that.

Comments [47]

Redesigning Teachers: Inside the Design Studio

Friday, January 13, 2012

To rebrand educators for the 21st century, Studio 360 selected Hyperakt, a New York design firm that’s done projects for UNICEF and GOOD magazine, among others. At a recent brainstorming session, former public school teacher Jenna Shapiro summed up the concern of her colleagues ...

Comments [2]

Teachers: No More Apple Crapple

Friday, December 09, 2011

For our next redesign project, Studio 360 is giving schoolteachers a makeover. Turns out a lot of teachers hate the treacly, old-fashioned visual imagery that gets dumped on them (ABCs, 123s, chalkboards, rulers, apples). One teacher told us she calls this iconography "apple crapple." ...

Comments [16]

Our Next Redesign: You Decide

Friday, November 18, 2011

Five years ago, Studio 360 redesigned Christmas. We commissioned the design firm Pentagram to come up with a fresh, 21st century concept for the holiday that could be used — and loved — universally. Since then we've done several other redesigns, including of the rainbow Gay Flag, Valentine's Day, and the Monopoly boardgame.

What do you think we should redesign next?

Comments [28]

Our Next Redesign

Friday, November 11, 2011

Five years ago on the show we redesigned Christmas. The whole holiday. We hired the graphic designer Michael Beirut, of the firm Pentagram, to come up with a fresh, 21st century concept that could be used — and loved — universally. Since then we've done all kinds of redesigns of symbols and holidays ...

What should Studio 360 redesign next?  Tell us!

Comments [40]

Monopoly Redesigned

Friday, May 20, 2011

Last month, Studio 360 announced plans to redesign the board game Monopoly. Capitalism and real estate have changed a lot since the Monopoly was first sold by Parker Brothers in the 1930s, and we decided the game needed a major overhaul. We collected dozens of inspired suggestions from listeners, and delivered them to...

Comments [22]

Monopoly Redesign: Your Suggestions

Monday, May 02, 2011

Studio 360 is redesigning Monopoly, and to help us decide what to toss and what to keep, we’ve gotten advice from an all-star team.  The former investment banker William Cohan suggested we let players leverage their holdings and create a bank with vested interests, but former ...

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Comments [5]

Monopoly Redesign: Eliot Spitzer Edition

Friday, April 29, 2011

Since the board game Monopoly first came out in the 1930s, capitalism and tycooning have changed a lot. Someone who knows that better than most is former New York Governor Eliot Spitzer, who now hosts a public affairs program on CNN. Spitzer told Kurt Andersen his first lesson ...

Comments [1]

Which Monopoly Piece Are You?

Monday, April 25, 2011

The Scottie dog has all the fun. Along with the battleship, the race car, and the top hat, it’s always part of the in-crowd of Monopoly game pieces. Consistently among the first to be selected, the Scottie dog confidently strolls down Boardwalk and turns heads as it passes Go in ...

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Monopoly Redesign: High Finance Edition

Friday, April 22, 2011

We're assembling a top-notch team of advisers for our Monopoly redesign. This week Kurt Andersen called finance expert William Cohan to find out how to make the rules of the game more representative of capitalism in the 21st century. Cohan is a former investment banker and the author of Money and Power: How Goldman Sachs Came to Rule the World ...

Bonus Track: Kurt Andersen's full conversation with William Cohan

Comments [2]

Monopoly Redesign: Do Not Pass "Go"

Friday, April 15, 2011

Later this year, Hasbro will unveil a partly-electronic version of one of the classic board games.  But Studio 360 thinks Monopoly needs more of a makeover to bring it into the 21st century.  Game designer Brenda Brathwaite says Monopoly is practically designed to be boring: it’s "literally just about waiting for people to run out of money...

Slideshow: Monopoly Through the Years

Comments [2]