Is Uncle Sam any kind of a mascot for today's USA? Is the rainbow-hued gay pride flag a little too 1970s? How do teachers feel about all those chalkboards and apples? Does a not-really-heart-shaped heart say 'love' to you? Old school, or just old? In our series Studio 360 Redesigns, we take ubiquitous designs and give them a 21st-century makeover. 

For each project, we ask listeners to send us their ideas, then arrange for a professional design firm to take the case.  We may not change the world, but we'd at least like to put a few options on the table.

What should Studio 360 redesign next?  Tell us!

Edit Bucket

Featured Redesign: Canada

Wednesday, May 23, 2012

Why is it that Americans know so little about their northern neighbor? We've asked Bruce Mau Design to come up with the graphic rebranding campaign for Canada. Meanwhile, our friends at the CBC show Q with Jian Ghomeshi are giving the US a cultural makeover as well.

Recently in Studio 360 Redesigns

Designing a New Symbol for the South Wasn't Easy

Tuesday, October 27, 2015

The lead designer of our new symbol for the South reflects on the challenging assignment, and the sometimes angry responses to it.
Read More

Comments [1]

Revealing a New Symbol for the South

Thursday, September 24, 2015

We had the Design firm 70kft come up with a new symbol to represent the South that doesn't have the same connotations as the Confederate flag. Here's the result. What do you think?

Comments [51]

Redesigning the South: Quilts vs. Rebels

Thursday, September 17, 2015

As they design a new icon to represent the South, the firm 70kft takes inspiration from two wildly different Southern traditions: the rebel and the quilt.    


Redesigning the South: Putting Your Fears Aside

Monday, September 14, 2015

Two of the designers working on creating a new symbol for the South share their thoughts about the process.
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Comments [2]

Redesigning the South: The War Room

Wednesday, September 09, 2015

Our design team for a new Southern icon winnows their ideas, which leads to some heated discussions.
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Redesigning the South: Divide and Conquer

Wednesday, September 02, 2015

Our team of designers has a strategy to come up with a new visual icon for the South: divide into two teams to come up with competing ideas.
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Taking Calls on the New Southern Icon

Wednesday, September 02, 2015

Host Kurt Andersen and designer Gus Granger hear directly from listeners on the Brian Lehrer Show about what we might be overlooking as we try to find a new icon for the South.
Read More


Even Robert E. Lee Was Over the Confederate Flag

Tuesday, August 25, 2015

We get an inside look at the design firm working on our latest redesign challenge: to find a new visual icon for the South. First, they're digging into the history of the region.
Read More

Comments [1]

Does the South Even Need Its Own Flag?

Thursday, August 20, 2015

We asked you to suggest a new icon for the South to replace the Confederate flag — and we got lots of reactions. 

Comments [3]

Designing a New Symbol for the South

Thursday, August 06, 2015

Our latest Redesign challenge is to create a new symbol for the South — something that celebrates regional pride, without the white supremacy and hate.

Comments [30]

Making Mondays Joyful

Thursday, March 19, 2015

Mondays are the worst. That’s why we gave the most unlovable day of the week a loving redesign.

Comments [9]

Redesign Challenge: Bring Joy to Mondays

Thursday, February 26, 2015

You won’t find many people speaking up for Mondays. They stink. Can good design make the worst day of the week more joyful?

Comments [2]

Your Top Five Joyless Experiences to Redesign

Wednesday, February 18, 2015

With your help, Studio 360 and design firm IDEO will redesign one awful place, experience, or thing. 
Read More


Redesign Challenge: Bring Joy to the Everyday

Thursday, February 12, 2015

Lots of experiences are worse than they have to be — what place or thing would you redesign to make it more joyful?

Comments [24]

Marijuana Goes Mainstream

Friday, April 18, 2014

Studio 360 has asked designers to come up with new concepts for the gay pride flag, Monopoly, and even Christmas, and we came up this design challenge: rebrand marijuana for mainstrea...

Comments [14]

Redesigning the Dollar Bill

Thursday, August 22, 2013

Despite a few tweaks over the years, the cash money in your pocket looks a lot like it always has, with the same all-male cast of characters. But it doesn’t have to be this way. We go...
Read More

Comments [25]

A New Look for Canada

Friday, June 29, 2012

Just in time for Canada’s 145th birthday, Studio 360 gives our northern neighbor a brand makeover. To get beyond hockey, beer, and Mounties, we asked the international firm Bruce Mau...

Comments [22]

Trivia Shootout: US vs. Canada

Friday, June 29, 2012

Kurt Andersen and Jian Ghomeshi, the host of Q, the CBC's daily arts and culture show go head to head in a cross-border cultural quiz. The North American showdown is the culmination...

Comments [1]

Canada: The Winning Slogan

Friday, June 29, 2012

Last month, we asked for your suggestions for a new six-word tagline for Canada. And the slogans poured in, more than 750 submissions. The winner was one of the first, and it remained our favorite to the end.

Comments [5]

Canada: Land of Funny People

Friday, June 22, 2012

For decades comedians have been shaping the way Americans understand Canada: Samantha Bee, Martin Short, Mike Myers, to name a few. As part of its preparations to rebrand Canada for...

Comments [1]