Art and Advertising with George Lois
Saturday, January 17, 2004
Kurt Andersen and adman George Lois look at the strange relationship between art and advertising.
Hailed as "the Superman of Madison Avenue," George Lois helped drive the creative revolution that swept advertising in the 1960s. His provocative ads and magazine covers featured celebrities like Sonny Liston dressed as Santa Claus and Andy Warhol drowning in a can of tomato soup. He created campaigns for Xerox, Tommy Hilfiger and USA Today, and conceived the famous "I want my MTV" spots that helped launch the cable network. He is the author of The Art of Advertising, Covering the 60's: George Lois, the Esquire Era, What's the Big Idea?: How to Win With Outrageous Ideas (That Sell!), and most recently $ellebrity: My Angling and Tangling With Famous People. Lois's current pro bono campaign is for the Democratic presidential candidate Dennis Kucinich.