Art and Advertising with George Lois

Interview

Saturday, January 17, 2004

Kurt Andersen and adman George Lois look at the strange relationship between art and advertising.

Hailed as "the Superman of Madison Avenue," George Lois helped drive the creative revolution that swept advertising in the 1960s. His provocative ads and magazine covers featured celebrities like Sonny Liston dressed as Santa Claus and Andy Warhol drowning in a can of tomato soup. He created campaigns for Xerox, Tommy Hilfiger and USA Today, and conceived the famous "I want my MTV" spots that helped launch the cable network. He is the author of The Art of Advertising, Covering the 60's: George Lois, the Esquire Era, What's the Big Idea?: How to Win With Outrageous Ideas (That Sell!), and most recently $ellebrity: My Angling and Tangling With Famous People. Lois's current pro bono campaign is for the Democratic presidential candidate Dennis Kucinich.

Guests:

George Lois

Leave a Comment

Register for your own account so you can vote on comments, save your favorites, and more. Learn more.
Please stay on topic, be civil, and be brief.
Email addresses are never displayed, but they are required to confirm your comments. Names are displayed with all comments. We reserve the right to edit any comments posted on this site. Please read the Comment Guidelines before posting. By leaving a comment, you agree to New York Public Radio's Privacy Policy and Terms Of Use.