Holy Viral Marketing, Batman!


Friday, June 27, 2008

When a Hollywood studio wants to generate buzz for a blockbuster, TV ads and billboards don't cut it. The folks behind "Batman: The Dark Knight" (opening July 18th) took a sneakier route. Studio 360's Eric Molinsky was a recent target.

    Music Playlist
  • Incidental Music
    Artist: Hans Zimmer and James Newton Howard
    Album: Batman Begins Soundtrack
    Label: Warner Music
    Purchase: Amazon


Eric Molinsky

Comments [3]

Eric Molinsky from Studio 360

Hi Alex,

You're right, 42 Entertainment is one of the best companies at viral marketing because they turn it into a game that engages fans for months. They don't try to infect the entire culture with a virus -- that strategy fails more often than it succeeds. I actually did talk about that in the piece, but that section had to be cut for time before we aired.


Jun. 29 2008 11:20 AM
Alex from Tampa, Florida

Kind of missed alot with this story. I mean the whole point of the Batman 'viral trail' lead to a contest to be an extra in the movie. Indeed it was to help build buzz for the film, but the clues and the contest were a game. These 'games' have been used to promote videogames and movies long before "Obama Girl". Check out wikipedia for the info on the Halo 2 'viral' trail.

Jun. 28 2008 09:34 PM
The Dude from Philly PA

How can you talk about Obama Girl without mentioning the reported news that she failed to vote in the primary!

PS: What is with the media mantra that BO is "good looking". Must be a new component of "affimative action" for "ugly" candidates because they said the same thing about Kerry.

Maybe they can get Denzel Washington to play BO in the debates.

Jun. 28 2008 02:36 PM

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