Holy Viral Marketing, Batman!
Friday, June 27, 2008
When a Hollywood studio wants to generate buzz for a blockbuster, TV ads and billboards don't cut it. The folks behind "Batman: The Dark Knight" (opening July 18th) took a sneakier route. Studio 360's Eric Molinsky was a recent target.
Incidental MusicArtist: Hans Zimmer and James Newton HowardAlbum: Batman Begins SoundtrackLabel: Warner MusicPurchase: Amazon