David Krasnow is the Senior Editor of Studio 360 with Kurt Andersen, working with Kurt, the producers, and contributing reporters to set the editorial direction and tone of the show. He oversees the program's award-winning ...
I Am Happy To Have Been Served
Sunday, May 02, 2010 - 10:40 AM
The late Leslie Buck (nee Laszlo Büch) had no training in graphics – he was in the cup business – but he had an eye for design, and he achieved something singular: an immortal disposable cup. The pseudo-Grecian lettering and ornament celebrated the venerable New York institution of the Greek diner before anyone had quite realized it was a venerable institution.
Now “We Are Happy to Serve You” is an icon of New York life – the example here is a ceramic recreation that lives on producer Michele Siegel’s desk.
Growing up in the city, it was simply a fact of life. My senior year of high school, I had an elective film class that started at 8am. Stopping at my preferred Greek diner (of the three on the block), I would get a cup of black Tetley in the requisite cup and walk it to class. It was a rite of passage. Carrying my Grecian cup, steaming and steeping to a bitter sludge that made me wince, I felt like a grownup -- and moreoever, a New Yorker.
- David Krasnow