Teacher Redesign Revealed : Slideshow

Friday, January 20, 2012

Hyperakt

For our latest redesign project, Studio 360 asked the New York design firm Hyperakt to rebrand teachers. The design team found inspiration in the words of poet and educator Mark Van Doren.

Hyperakt

Hyperakt compares the art of teaching to connecting dots, and the role of teachers to guides.

Hyperakt

“Teach” becomes a call to action.

Hyperakt

A poster created by the team.

Hyperakt

Posters.

Hyperakt

A poster as it might appear on a bus shelter.

Hyperakt

The motif can also be applied to signage.

Hyperakt

The connecting-the-dots motif is applied to bathroom doors.

Hyperakt

The design team also created a temporary tattoo which could be used for a school spirit campaign. Hyperakt wanted to create something that "wasn't cheesy, that stays in the same visual language,” Deroy Peraza explains, “that students might be able to own."