We Redesign Canada, They Redesign Us

Studio 360 Redesigns

Friday, June 08, 2012

What would Canada and the US look like if we gave each other a makeover?

Kurt Andersen joins forces with Jian Ghomeshi, host of the CBC’s daily arts and culture program Q, for our new redesign project. All through June, the two programs will be giving each countries' brand identities a much needed jolt.

"It's not what you think of us,” Jian tells Kurt. “It's that you don't think of us. Here we are the biggest trading partner. We grow up learning all about American history and culture, and we don't feel like that's reciprocated. You know something about hockey and beer — which is actually correct, those are two of our national pastimes. But there’s a lack of appreciation for our cultural diversity and vibrance.”

Studio 360 will be rebranding Canada, while Q takes on Uncle Sam. We need your help: send us your six-word slogan that gives Canada and America true identity.

On July 1, Canada Day, Kurt and Jian will reveal the winning slogans and the new looks.


    Music Playlist
  1. Baby
    Artist: Justin Bieber
    Album: My World 2.0
    Label: Island
    Purchase: Amazon
  2. O Canada
    Artist: Canada
    Album: 20 National Anthems of the World
    Label: Baxter St.
    Purchase: Amazon
  3. Think Music
    Artist: Merv Griffin
    Album: Television's Greatest Hits, Vol. 2: From the 50s and 60s
    Label: TVT
    Purchase: Amazon
  4. Blame Canada
    Artist: South Park
    Album: South Park OST
    Label: Atlantic Records
    Purchase: Amazon

Produced by:

Michele Siegel

Comments [5]


americas attic, we like to say u r our bitch,
we are bigger and on top

Aug. 02 2012 10:44 PM
Rene Mack from New York, New York

Go Canuck Yourself and Love it.

Jun. 12 2012 08:41 PM
Bev Katsibudis from New York

I'll tell you what it would look like: America would have better health care for the 21st century and Canada would have fashion from the 21st century.

Jun. 10 2012 11:34 AM
Stephen from Brooklyn

I always chuckle when I think of this adage, "Canada is like America's attic. We forget about it, but when we go up there, there is all this cool stuff we didn't know about."

Jun. 09 2012 04:36 PM
sue from Philadelphia

Sounds like fun

Jun. 09 2012 07:36 AM

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