This has been an odd summer in the popular culture.
Across the board, in every medium, movies, and music, and television there
have been hardly any big hits.
The cultural products most obviously failing are the
bloated and conventional and passionless, from movies like Pear Harbor
and Disney's Atlantis
.to network television in general.
Network television absolutely tanked this summer.
Since last year, the big old-line broadcast networks have lost more than
15 percent of their primetime audience. Lost those viewers to the scores
of cable channels that take creative chances, and give particular audiences
what they particularly want.
Same thing in music. Overall record sales are way
down from last year. And even more to the point, almost every week this
summer there's been a different number one hit. Which is unusual, and
means the number one records are essentially number one by default.
As the Wall Street Journal pointed out, one week the
top record was by the reggae artist Shaggy, then another week by a pop
confection like Janet Jackson, then, another week, an old-fashioned rock
act like Dave Matthews, then an angry metal band called Tool.
In other words, it's niche after niche after niche
-- and no coherent trend or giant pop trend that everybody under 30 cares
about.
Just like in the movie business. Until last weekend,
no movie this summer had been number one at the box office for more than
a single week. Which is strange -- even freakish. Usually, one or two
pictures become the must-see films, and stay at number one week after
week.
This summer, the successes, relatively speaking, have
been movies of two types. Type One, as always, are movies that teenagers
like. Either sequels to broad comedies, like Rush Hour 2. Or else sexy
teen coming-of-age movies, like the surprise hit The Fast and the Furious.
Or better still, sequels to broad coming-of-age teen sex comedies, like
American Pie 2. Which is the movie that's been number one at the box office
for two weeks and counting.
The other kind of movie that succeeded this summer
is much less obvious, because it isn't an existing category. "Good"
is not a genre.
It's true -- this summer, well-made movies have done
well. Among the handful of hits were three of the season's best mainstream
Hollywood films -- the computer-animated fairy tale Shrek, the screwball
comedy Legally Blonde, and Nicole Kidman's thriller The Others.
So what are the morals of the story of pop culture
this summer?
Well, that audiences keep fracturing into smaller
and smaller slices
which isn't necessarily a bad thing. That blandness
and lousy craft are usually failing to draw audiences. And best of all,
that quality, when it appears, is usually succeeding.
Like I said, it's been an odd summer.
This is Kurt Andersen in Studio 360.
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