I like hybrids. I'm a sucker for interesting new mixtures of black and
white, funky and classical, artificial and real, funny and moving…as the
TV commercial used to say, "candy mints and breath mints - it's two,
two, two mints in one!"
Of course, mixing of cultural styles and genres does not always generate
great works of art. But that impulse to mix and match, I think, is absolutely
necessary for the game to stay interesting, and for new great work to
emerge.
If you look back at cultural history, every flood tide of important work
is almost always preceded by a sudden proliferation of hybrids. And I'm
starting to think, hopefully, that we may be in one of those linkage moments
right now. Our culture seems a little hybrid-crazy.
In product design, the thing of the year may well turn out to be the
brand new Handspring Treo -- which is a smart, achingly desirable hybrid
of an electronic personal organizer and a cell phone.
The ubiquitous buzzword for these hybrids is crossover. And automobile
design is undergoing a kind of crossover frenzy. The big hit of a few
years ago was the Chrysler PT Cruiser, a pseudo-1940s hybrid of a hot
rod and a delivery truck, that created a new category: the sport truck.
At this month's giant auto show in Detroit, all the car companies were
pushing their new "sport wagon" -- crossover hybrids of SUVs and
station wagons. Even Cadillac was talking about its forthcoming roadsters
and sports cars. A small, sleek, hip Cadillac? If they say so.
In that instance, the crossover is not so much about real aesthetic cross-fertilization
as it is about re-branding -- trying to refresh a musty image, to sell
an old product to a new audience.
In music, both kinds of crossovers are now happening like crazy in every
genre. There's alternative country music by singers like Lucinda Williams
that urban sophisticates love. There's new blends of hip-hop and pop,
like the Gorillaz. And the band Metallica with the San Francisco Symphony.
Fine artists are using the styles and technologies of video games to make
museum works. And dense narrative video games, like Myst, are absolutely
as artful as most novels and films.
So let the hundred hybrid flowers bloom, and enjoy the spectacle of fascinating
and sometimes freakish and occasionally thrilling mutants…even if only
a few of them are liable to stick around.
This is Kurt Andersen in Studio 360.