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COVER STORY
Advertising
Kurt Andersen and adman George Lois, creator of many memorable Esquire covers and the “I Want My MTV” campaign, look at the strange relationship between art and advertising.
  Still
Life Sells
Home furnishings catalogs have evolved over the past couple of decades into glossy, sumptuous celebrations of domestic life (minus the mess). They're a far cry from the fuzzy line drawings of a Sears catalog at the turn of the last century. But Judith Kampfner says that some of the eye popping splendor in current catalogs begins much longer ago than that: with the 17th century paintings of Dutch Still Life masters.
 Go
to the official website for the Rijksmuseum
Go to the official website for the National Gallery of Art
Go
to Lisa Homa's website
 James
Rosenquist
The Pop artist James Rosenquist captures the hyperbright, supersaturated colors of commercial culture in his paintings. Kurt and Mr. Rosenquist tour a retrospective of his work at the Guggenheim Museum in New York. The paintings stretch back to the 1960's and contain a surreal montage of lipsticks and bleaches and dishes and fighter jets and car parts and cola labels. The exhibit is currently showing at the Guggenheim Museum in Bilbao, Spain. Kurt begins by asking him about his background as a billboard painter. Produced by David Krasnow.
Go
to the Guggenheim New York website
Go
to the James Rosenquist's website
 Jingle
All the Way
Advertising jingles used to be all over radio and television, but they seem to have gone into hiding lately. Richard Paul has created a celebration -- and an explanation -- of the nearly-lost art of writing a song to sell a product.
Go to the Advertising Century website
Go to the Prelinger Archives website
 SPECIAL
GUEST
George Lois
Hailed as “the Superman of Madison Avenue,” George Lois helped drive the creative revolution that swept advertising in the 1960s. His provocative ads and magazine covers featured celebrities like Sonny Liston dressed as Santa Claus and Andy Warhol drowning in a can of tomato soup. He created campaigns for Xerox, Tommy Hilfiger and USA Today, and conceived the famous “I want my MTV” spots that helped launch the cable network. He is the author of The Art of Advertising, Covering the 60's: George Lois, the Esquire Era, What's the Big Idea?: How to Win With Outrageous Ideas (That Sell!), and most recently $ellebrity: My Angling and Tangling With Famous People.
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Art and Advertising
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